It’s a 10 Haircare has appointed Ashley Schauer as Vice President of Sales and Marketing. In this role, Schauer will run point for all key retail and distribution accounts across It’s a 10 Enterprises, which includes It’s a 10 Haircare, Be a 10 Cosmetics, Ex10sions, F.A.S.T. Haircare, Cloud Haircare, and Rewind It 10.

Founder & CEO Carolyn Aronson, commented,

“Ashley’s proven success in leading high-growth categories at Ulta makes her an invaluable addition to the team. Her expertise across cosmetics and haircare, combined with her ability to execute record-breaking events, will help take It’s a 10 Enterprises to the next level in both retail and professional distribution.”

With over 15 years of merchandising and planning experience, Schauer has built her career leading high-impact strategies across top beauty and retail organizations. 

Most recently, she served as Senior Merchant of Prestige Cosmetics at Ulta Beauty, where she oversaw major assortments and led record-breaking marquee promotional events for the retailer. 

She previously held leadership roles at Lululemon Athletica and Sears Holdings Corporation and has been recognized for blending data-driven insights with consumer trends.

President, Jeff Aronson, added,

“Ashley’s leadership will ensure our products continue to thrive with existing partners while expanding into new audiences. We’re confident her vision and experience will strengthen our retail relationships and broaden our global footprint.”

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